by BEVERAGE TRADE NETWORK

Photo for: What do Sommeliers Look for in a New Brand?

Insights

What do Sommeliers Look for in a New Brand?

01/06/2018

Insights from Julien, at the London Wine Competition on What Sommeliers Look for in a New Brand.

LWC interviewed Julien Sarrasin one of the judges at the 2018 London Wine Competition on What Sommeliers Look for in a New Brand. Here is what he said

Julien Sarrasin: The first one most people would say I think is the quality of the wine itself which is what people want to enjoy because after all you want a good and enjoy the beverage for the value you paid for but I would say I have a strong belief in vintners who care about their lands and try to…

Watch the full video about Julien here:

About Julien

Julien Sarrasin is a Head Sommelier at Club Gascon, London, UK. Julien has more than 7 years of experience in the beverage industry. Prior to Club Gascon, he has worked as a Head Bartender at Le Nouvel Empire in Bordeauz Area, France. Julien was awarded as the 3rd Best UK Sommelier in year 2017 and the Best UK Sommelier 2018.

2019 submission is now closed. Winners to be announced on 30 April 2019. To be the first one to get the winners list, please register your interest here.