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Wine competitions are a big part of the industry, especially for brands that are looking to find recognition in the industry - and also know where they stand in the midst of the market.

After 2 years of consecutive success, the London Wine Competition, in its 3rd year is set to continue its aim of setting a true benchmark for buyers and consumers looking to buy wines of the best quality, price, and packaging.

All global wine competitions have been organized in the same way for years, by drinks being blind-tasted and judged. The London Wine Competition has broken with tradition and has brought a different approach to judging.

Beverage Trade Network, the organizers of the London Wine Competition asked over a hundred buyers across the globe about how they pick wines for their portfolios and lists. In the end, it all boiled down to three main aspects - Quality, Value, & Packaging.

Image: Judges at London Wine Competition

With this, the unique judging process of the London Wine Competition was birthed. Apart from quality, the London Wine Competition also judges all the wines on their packaging and value for money. To be more precise, the London Wine Competition judges in the way a consumer would, when picking a bottle.

The average customer always looks at the price first. Then they look at the label and pick out the wines with designs and stories that appeal to them. So, these two things come before a producer even gets a chance to show how well their product is.

Putting this into place, the London Wine Competition judges wines based on three main criteria:

Quality

We celebrate the wines that are both enjoyable and easy to drink, wines that are well-balanced where their acidity, tannins and alcohol levels all work seamlessly together.

Packaging

What a brand looks like is how every consumer chooses their wines. Up to 70% of consumers would choose a new drink just because it looks good. So, well-designed packaging is a must-to-consider factor.

Value

To be a good wine, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

The last day to enter into the London Wine Competition is 20 June 2020. Get your wines judged by the real trade buyers from across the wine industry.

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So, the medal-winning wines are the ones that,

• Offer the best value for the price

• Offer the best quality for their price

• Stand out of the shelf against the competitors

• Tell their story in the most relevant way

Judging Process

Wines that are entered in the London Wine Competition are judged by buyers with current direct commercial buying responsibility, and drinks consultants and experts who are also directly involved in the development of new brands or buying drinks for commercial resale.

 

View the list of 2020 London Wine Competition Judges

The points scored when judging the three competitions are divided to ensure the right weighting is given to each of the three key criteria of quality, price and design. It is broken down as such.

• Quality Score: marked out of 50

• Value Score: marked out of 25

• Packaging/Design Score: marked out of 25

For the medals:

• Gold: you need to score 90 or over.

• Silver: a score between 76-89.

• Bronze: a score between 65-75.

Along with the Gold, Silver, and Bronze medals, the London Wine Competition also offers seven other special category awards, namely:

1. Wine of the Year

2. Winery of the Year

3. Best in Show by Country

4. Best in Show by Varietal

5. Best Wine of The Year by Quality

6. Best Wine of The Year by Value

7. Best Wine of The Year by Package

Why Enter?

Along with winners being awarded medals, the London Wine Competition also offers a wide range of marketing tools to help take winning brands forward.

• Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

• Results will get press awareness among media partners of the London Wine Competition and will be posted on BTN news and Bevroute News

• Results to go to 20,000+ Wine Buyers around the world

• Buyers will see your package giving you great exposure

• Year-round social media promotion by London Wine Competition and Beverage Trade Network

Image: 2019 London Wine Competition

The last day to enter into the London Wine Competition is June 20, 2020. Get your wines judged by the real trade buyers from across the wine industry.

Enter Your Wines Now

2019 London Wine Competition Highlights

The 2019 London Wine Competition saw a plethora of wines from across the globe, with entries from countries such as Australia, United States, Uruguay, Azerbaijan, Spain, South Africa, France, Italy, and many others.

Highlights –

London Wine Competition - A Hotbed of Competition

Wild Witch Shiraz by Kellermeister Crowned Wine of the year

Winners of the 2019 London Wine Competition ranged from popular wine regions such as Australia, France, South Africa, and from other lesser-known wine regions such as Uruguay and Azerbaijan.

2019 London Wine Competition Winners

More Global Exposure

After 2 consecutive successful years of the London Wine Competition, Beverage Trade Network is taking London Wine Competition global - offering winners of the competitions more publicity.

Check out winning benefits

The winners of the competition can now look forward to added publicity in key markets around the world thanks to new partnerships that Beverage Trade Network has secured. This step was taken to give wine brands a larger platform and bring them in front of the widespread drinks industry.

From 2021 a selection of the medal winners in the 2020 awards will be exhibited at a special area at the global ProWein trade fair. Medal winners will also be presented to the trade at the International Bulk Wine & Spirits Shows taking place in 2021.

The following publications will be supporting and publishing the results from the three competitions:

• Sommelier Business

• BevRoute

• Bartender Business

• https://drinks.ua/

The last day to enter into the London Wine Competition is June 20, 2020. Get your wines judged by the real trade buyers from across the wine industry.

Enter Your Wines Now