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1 May 2024


 24 & 25 March 2025

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22 April 2025


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Photo for: London Wine Competition: Final Call For ‘Drinkable Wines’


London Wine Competition: Final Call For ‘Drinkable Wines’

The clock is well and truly ticking for anyone looking to enter their wines into the 2021 London Wine Competition which closes its doors for entries on February 22, 2021.

The London Wine Competition is where the focus is on the drinkability, and likeability of the wine by the end consumer and is based on what the wine tastes like, what it looks like and how quaffable it. The awards will be judged by some of the UK’s leading sommeliers and on-trade wine buyers.

The London Wine Competition was been launched to identify and reward those brands and products that the organisers say “consumers actually want to buy, rather than simply recognise good quality wines for their winemaking ability alone”. It is how marketable and consumer-focused the wines are that will determine how well they do, not just the quality and skill of the winemaking.


That is why the organisers of the London Wine Competition believe they have a different approach to wine awards – to create winners that consumers, the wine-buying public can relate to. Based on three judging criteria:

1. Their quality.

2. Their value for money.

3. What they look like.

Winning wines will receive either a Gold, Silver or Bronze medal.

You can read more about how the competition works here, but don’t take too much time to do so for the final date of entries is now only a few days away. Those looking to enter their wines for the competition must enter by Feb 22, 2021.

Entrants must send three bottles for each entry to the LWC warehouse to arrive on or before Feb 26. The wines will then be judged by a leading panel of wine buyers that each have current direct commercial buying responsibility.

View Key deadlines and pricing info

Wines will be awarded a Gold, Silver or Bronze award based on the number of points they get for each criteria in the judging competition. Hence a good quality wine with a poor label will be judged down, compared to quality wine and commercially focused wine label.

View Judging Process and Awards

This impressive list of judges includes leading, award-winning sommeliers, master of wines, wine merchants, chain wine buyers, sommeliers, master sommeliers will be judging and buying wine based on their commercial criteria.

View 2021 London Wine Competition Judges

How to enter your wines

Below are the steps to enter your wines in the London Wine Competition.

Step 1 – Initial Sign Up

1. REGISTER HERE to create your account

2. Log In with your details. Complete your company profile

3. Enter the details of wines that you want to enter in the competition

Step 2 – Payment Mode

1. Online payment via stripe: Select payment options in your account and pay online option.

Once the payment is confirmed, you can access the payment/invoice receipt under the billing tab of your online account. Once the payment is done, your shipping labels will be generated in your account.

Step 3 – Shipping

1. Log in to your account, click on my shipping label tab and print the official LWC shipping label.

2. The label needs to be attached on each of the box at the time of shipment

3. Once the shipment has been done, please share the tracking details to the competition coordinator on

Note: You must use the official shipping label that is in your account. For more information on shipping, please visit our Shipping Instructions page.

Key Dates

Registration Ends: 22 Feb 2021

Warehouse Closes For Samples: Feb 26, 2021

Judging Date: March 15, 2021

Winners Announced: March 30, 2021

Shipping Info

Please send your samples (3 bottles per entry) to our Warehouse address mentioned on shipping Label.

Goods receiving time: Monday – Friday 9.00 am – 5.00 pm.

Wines that arrives after the deadline date will not be accepted and refunds will not be issued.

For more information visit the London Wine Competition Website.

The 2024 London Wine Competition results are out! View the list of winners here.

Key Dates