The London Competition has introduced two new awards to recognize excellence in own-label wine range:

1. Own-Label Retailer of the Year: This accolade celebrates retailers excelling in curating and promoting their own-label wines, offering customers exceptional choices that stand out in the market.

2. Own-Label Restaurant of the Year: This award acknowledges restaurants that have successfully created and integrated own-label wines into their offerings, enhancing the dining experience and showcasing innovation in wine selection.

These awards reflect the growing trend of businesses developing proprietary wine labels to provide unique and tailored options to their clientele. By introducing these categories, the London Wine Competition aims to highlight and reward the efforts of importers, retailers, and restaurants in delivering high-quality own-label wines that meet consumer expectations.

“Own-label today is no longer just about affordability—it’s about trust and quality,” said Sid Patel, CEO of Beverage Trade Network. “Retailers, importers, and restaurants are curating own-label wines and spirits that rival established brands in craftsmanship and appeal. These ranges reflect a deep understanding of consumer tastes and preferences, offering products that are not only competitively priced but also deliver exceptional quality. This award recognizes the incredible work behind these collections and their role in reshaping perceptions of what own-label can represent.”

How It Works:

Eligibility:

All companies that enter at least 20 products into the London Wine Competition, London Beer Competition, or London Spirits Competition and select ‘Importer’, ‘Retailer’, or ‘Restaurant’ as their company type will automatically be eligible for this medal for the selected countries. 

Judging Process:

- Companies will be evaluated based on the total number of medals (Gold, Silver, Bronze) won across their entries.

- The average scores across all submitted products will be considered to ensure consistent quality. 

- Companies must have entered a minimum of 20 products, scored a minimum average score of 85%, and won at least 4 gold medals to qualify.

- From the qualified companies, the company with the highest average among all entries will win the own-label category award for its company type (importer, retailer, and restaurant) will be shortlisted.

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There will be winning benefits that will come by winning this category award:

1. Editorial coverage in BTN’s UK assets On Trade and Drinks Merchants featuring their profile and story.

2. Editorial coverage in BTN’s UK consumer asset London Drinks Guide

3. Third-party press push to get news in Local UK newspaper and magazines by the LWC team.

4. One month banner space advertising on London Drinks Guide showing the own label range to UK consumers.

5. £2000 worth of stickers complimentary by LWC.

Retailers and Restaurant groups around the world are encouraged to enter their private label range in the London Competitions.

How to Enter

Entering the London Wine Competition is straightforward. Submit your portfolio and let the judges evaluate your wines. The performance of your wines in the competition determines your eligibility for awards such as Own-Label Retailer of the Year or Own-Label Restaurant of the Year.

Also Read:
Q&A With Sid Patel: CEO of London Competitions and Beverage Trade Network
London Wine Competition to Exhibit at ProWein 2025 Germany – Meet the Team and Explore Winning Wines
London Wine Competition to Exhibit at Wine Paris 2025 – Meet the Team and Explore Winning Wines