March 20 & 21
Grow Your Wine Brand In With London Wine Competition
London Wine Competition: Why it makes sense to ride along.
There are those competitions that award wines, and then there are those that celebrate them. We aim to do just that. With the quality of judges being our primary focus, this year on our judging panel we have Anne Jones from Waitrose. She is the Waitrose Category Manager for Wines, Beers and Spirits. Then there’s Tim Triptee, a Master of Wine, he is the International Director for Wines at Christie’s. On-board this year is Master of Wine Barbara Drew who is the Events Manager at Berry Bros. & Rudd Ltd. Also with us is Master Sommelier Christopher Delalonde who is the head of Wines at The Dorchester hotel. These are few among other elite judges who are on our judging panel for the 2021 London Wine Competition.
Every year, we try to go above and beyond to ensure that the competition benefits you in more ways than one. Normally when a competition is over, you get a score and a medal. This year, however, you will additionally be provided with ‘tasting notes’ from the judges. All entrants to the 2021 London Wine Competition will get shelf talker templates with tasting notes and scores when the 2021 results are announced. The shelf talkers will be available to all, in the entrant’s zone on our website, free of cost.
What this means for you
London Wine Competition prides itself in being the key link between the producers, suppliers, importers and the consumer at large. So get your diaries out and reflect on what it is that you need for your wines at the moment. What is it that concerns you most? Is it,
Increasing your wine sales
Getting your wines sampled by the decision-makers
Launching or growing in the United Kingdom
ALL OF THESE
At London Wine Competition we understand just how important all of this is to you, and it is exactly what we can assist you with. Having you enter your wines with us instantly puts your wines in front of real trade buyers and sommeliers who are our judges. This is your opportunity to showcase your product to the people who create and shape the wine consumption in London.
Ever since its inception, the London Wine Competition has had a unique approach to judging the wines. It has three, highly effective judging criteria that are unlike any other leading competitions.
[Judging at the London Wine Competition]
Wines are judged on three significant criteria –
Their value for money.
What they look like.
As a producer, you need to understand that just because a wine has won gold in a competition based on its quality; it will not necessarily fly off the shelves if it does not offer the value for money a consumer is looking for. It could perhaps offer both, but may not be designed and packaged well enough to stand out from various other gold winners on a retail shelf. Thus the golden triangle of Quality, Value and Design is at the centre of our judging process.
London Wine Competition is designed to judge your wines the way a consumer would. It is imperative then, that to be able to judge them, we have judges who are experienced in buying wines for consumers; for both on and off-premise sales.
[Table setup at the competition]
Our judges are our pride and our strength. Each year, we try and pick the Movers and Shakers of the wine industry in London. Those who are real trade buyers.
Our judges for the 2021 London Wine Competition are –
Christopher Delalonde M.S. - Head of Wines at The Dorchester Hotel
Barbara Drew MW - Master of Wine at Berry Bros. & Rudd Ltd
Elizabeth Kelly MW - Master of Wine, London
Robin Kick MW - Master of Wine, London
Kathrine Larsen MS - Master Sommelier, UK Sommelier of the Year 2014
Svetoslav Manolev MS - Master Sommelier working as Head Sommelier & Wine Buyer Flemings Mayfair, London
Matteo Montone MS - Master Sommelier, World best young sommelier 2019 Chaine de Rôtisseurs, Wine Director at Edition, London
Greg Sherwood MW - Master of Wine, Senior Wine Buyer at Handford Wines
Tim Triptree MW - International Director, Wine at Christie's
Victoria Burt MW - Master of Wine, Head of Product Development - Wine Qualifications at WSET
Yves Desmaris MS - Restaurant Manager, Head Sommelier, Wine Buyer at Pied à Terre Restaurant, London
Simon Field MW - Master of Wine, London
Clement Robert MS - Master Sommelier, Head Of Beverage & Wine Buyer, The Birley Clubs
David Round MW - Master of Wine and Director at Big Fish Little Fish
Demetri Walters MW - Wine Educator, Berry Bros. & Rudd
Anne Jones - Waitrose Category Manager: Wines, Beers and Spirits
Abdelilah Ait El Caid - Sommelier at COYA London
Angelo Altobelli - Head Sommelier and wine buyer, Muse by Tom Aikens
Vincenzo Arnese - Head Sommelier & Wine Buyer at Dinner by Heston Blumenthal
Beatrice Bessi - Head Sommelier at Chiltern Firehouse
Neil Bruce - Wine Consultant, Studio Alto - mk2 version
Matteo Furlan DipWSET - Head Sommelier presso The Ritz, London
Will Hill - Senior Wine Buyer at Albion Wine Shippers
Andre Luis T Martins - Head Sommelier & Wine Buyer, The Cavalry and Guards Club, 2021 London Wine Competition Judge
Roberta Neave - Category Buyer - Wine at Star Pubs & Bars
Antonio Palmarini - Wine Buyer at Franklin's Wine
Stefano Pasqual - Head Sommelier at Gordon Ramsay Group
Julien Sarrasin - Head Sommelier at Club Gascon and 3rd best UK Sommelier 2017
Erik Simonics - Head Sommelier, Caprice Holdings Ltd
Adriana Valentini - Head of Beverage, Oxford and Cambridge Club – London
The Winner takes it all
How does winning this competition make a difference to you? Why should you care? Well, the winners of the 2021 London Wine Competition have unbelievable ancillary benefits.
Bling your bottles
All winners have an option of purchasing their winner stickers from us. Your winning medal stickers can be used extensively on your brand support tools like Brand deck, Shelf talkers, bottle neckers and case cards. 1000 winner stickers are added as a bonus with your first order.
[London Wine Competition Medals]
Won here, drunk there
Beverage Trade Network, the organisers of this competition, in 2020 launched Get Drinks Delivered. It is an online platform that connects retailers and brand owners to consumers with their delivery services. This came as a much-needed move in the wake of the pandemic. All winners of the 2021 London Wine Competition will be integrated here for everyone to sit up and take notice.
Guide your way to glory
Winners of the 2021 London Wine Competition will be promoted on London Drinks Guide. It is a platform that will help promote your winning wine and the venues selling them.
Straight from the horse’s mouth
Ever wondered what the judges had to say about your wine? Well, now you can know it all. All entrants to the 2021 London Wine Competition will get shelf talker templates with tasting notes and scores when the 2021 results are announced. The shelf talkers will be available in the entrant’s zone free of cost. This leaves no guesswork or confusion for the score each wine has received.
Shout it out loud
The results will be shared with over 50,000 trade professionals, and over 20,000 wine buyers world over, in the Beverage Trade Network community. It will also get press coverage with media partners of the 2021 London Wine Competition.
Winners get year-round social media support along with the press support from the London Wine Competition and our media partners.
Top 100 winners of the 2021 London Wine Competition, will feature in the Top 100 On-Premise & Off-Premise wines list and Top 100 LWC wines.
We know sales are suffering. Cellar-doors are closed. We are hoping that a winning wine will help you stretch your dollars and push forward your sales.
When - March 15, 2021
Where - The Worx, London
Judging Date - March 15, 2021
Winners Announced - April 12, 2021
More the merrier - Quantity Discount Now Available
4 to 9 entries - 10% discount
10 to 14 entries - 15% discount
15 or more entries - 20% discount