22 Feb, 2024
18-19 March 2024
10 April 2024
4 March 2024
In the interview below, Giuseppe D'Aniello DipWset talks about, How winning a medal can help the winery with sales, How he thinks entrants can promote their wins in trade, and what he looks for in a gold-winner wine.
I'm Giuseppe D'Aniello currently working as Head Sommelier and Wine Buyer at The London Edition Hotel. Since 10 years in the industry with a demonstrated history of working in hospitality. Skilled in Wine, Wine Pairing, Food & Beverage, Wine Tasting, Fine Dining, and Wine Buying. Very Strong operations professional who graduated from WSET. I'm also an official Educator for WSET and I became Advanced for the Court of Master Sommelier last June.
Being able to give my opinion in such a professional contest as the LWC and also share it with the most important people in the Industry is a privilege.
Definitely, when it comes to buying, my approach is the same when I judge for the LWC. Quality is important but is not enough to be part of our wine list. Packaging is also a key fact for a wine that must be sold in a 5 Stars Luxury Hotel.
The tasting notes could be used by the producer to try to improve some characteristics of the wine. Having professional notes written in English could help to enter a different Market.
Each winner of the competition gets a shelf talker which includes professional tasting notes
LWC is extremely strong in Marketing so the entrants can promote their wines following all the initiatives of the LWC. Also use different channels of communication such as social networks, Websites, etc.
The gold winner is the right balance between quality, expression of terroir/grape, story behind the product, and packaging.
Winning a medal means entering an elite of wine producers and automatically will bring exposure. Also for the wine industry medal means that the brand will always be linked with quality. And that itself is a boost to promote more sales.
The organisation is always great, you can feel there is a very strong backbone that organizes all the aspects from looking for the best people to judge, wine producers, venue, and marketing support.
Special category winners also get judges to talk about their wines which can be a great testimonial. Picture of a Master of Wine judge talking about a winner at the 2022 London Wine Competition
International and Domestic Submission deadline is February 22. If you are looking to grow your brand in 2024, looking for product feedback, or looking to get in front of real trade buyers. It's time to enter your wines in the London Competitions. Here's how to enter.