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LWC Video

The Role Of Packaging in Wine Marketing: Insights From a Master of Wine | Beans Boughton MW

In this video, Sid Patel, CEO of London Competitions and Beverage Trade Network, chats with Beans Boughton MW, Independent Consultant and Buyer for Alliance Wine.

With his extensive experience in the wine trade and as a Master of Wine, Beans delves into the crucial role packaging plays in consumer decision-making when purchasing wine. Learn how effective packaging can influence buying behavior and the key elements that make wine packaging stand out in a competitive market.

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