In the beverage space, there are plenty of contenders competing for the limited shelf space in a bar or retail store. A great way to set yourself apart in this crowded arena is to display a winning medal from the London Wine Competition, a competition that stands for exceptional standards. A medal from the London Wine Competition speaks to your sellability and commercial longevity in a bar, restaurant, or retail store. Display your winning medal stickers not only on your bottles but also on your POS and marketing material like: 

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

Marketing Tools by London Wine Competition

Winning a medal at the London Wine Competition goes a lot further than a win for your brand. We will help you reach consumers and buyers, and create a real impression in the UK wine market.

Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community.

Winning brands will be announced to high-profile buyers in distribution, retail stores, bars and restaurants via the Beverage Trade Network (BTN) community.  These buyers are on the lookout to add new wines to their profiles, menus and portfolios.

Results will get press awareness globally.

We will distribute results from the competition and provide extensive media coverage to brands. 

All-Year-Round Social Media.

Your winning wine brands will shine in a global spotlight with year-long social media support, targeted at UK buyers of wine including businesses and consumers. 

The Top 100 winners at LWC will be included in the Top 100 on-premise & off-premise wines list - the Top 100 LWC Wines.

The Top 100 LWC Wines is a list curated by the London Wine Competition and perused by top-level buyers in the UK wine market. The Top 100 winners are showcased here and are the ones sought after by buyers.

Bonus 1000 medal stickers added to your first sticker order.

On every winner’s first medal sticker purchase, 1000 additional medal stickers are included as a bonus. These stickers are the mark of the wine’s premium quality as judged by the London Wine Competition.

Free shelf-talkers, certificates, professional tasting notes, and more.

Winners may download digital medals and order medal stickers for their wine bottles. Get professional tasting notes and shelf talker templates for no additional charge.

These shelf talkers are ready to print and be used as POS for your brands. You will also be able to download and print the medal certificate for your winning product.

Winners to be shown on Beverage Trade Network's media assets.

Winners will receive unparalleled global reach via BTN’s multiple and varied media networks including the Bartender Business magazine and BTN's consumer drinks magazine for the UK - the London Drinks Guide. Winners will be showcased and promoted on BTN's new business drinks magazine - On-Trade focusing on restaurants, bars, pubs, and hotels in the UK. See the Winning Impact with all the benefits winners receive after winning an award at the London Wine Competition. 

Key Dates:

Registration Opens - 22 April 2025
Registration Ends - 28 February 2026
Warehouse Closes: 7 March 2026
Judging Date: 23 & 24 March 2026
Winners Announced: 22 April 2026

Fee Schedule:

£90 Super Early Bird - 22 April 2025 to 31 August 2025
£120 Early Bird - 1 September 2025 to 30 November 2025
£140 Regular - 1 December 2025 to 28 February 2026