In this talk, Irem Eren from BevZero and London Wine Competition No & Low category Category Ambassador gives you an overview on the No & Low category. You will get insights on which countries are gaining popularity in the low and no category world wide, which product types are expected to come next and grow and how the category is moving forward.

In this talk, you will also learn Who Is No & Low Consumer? What Do The Consumers Look For? Why Do They Consume?. Check out the video to get a deeper understanding on the No & Low from Irem. 

Irem Eren has vast international experience (EU, U.S.), and multidisciplinary background. She is a chemist, holds master´s in international business & marketing, WSET Diploma, is currently studying for Master of Wine.  Irem held versatile positions in Wine Industry, from production to sales & marketing, business development, wine buying at leading wine producers as Familia Torres prior to her journey in No & Low Alcohol products.

Irem Eren currently is Business Development Director at BevZero, and no & low alcohol category ambassador. She is also an educator & editor at WSET, and judge at several wine competitions.