In this talk, we discuss the current issues of having young wine drinkers to drink wine again, how we should make wine more approachable and how we need to position wine for the next generation.

The points of discussion:

- Wine and Consumer: How we can talk to the new consumer

- Wine and Culture: How we can use current culture to grow wine consumption

- Wine and Trade: How trade can push wine in new way

- Wine and big companies: How leading companies around the world can help

- Wine and transparency: How can we story tell the sustainability and transparency

- Wine and health: What can we do here

Panel Includes:

Nicola Bates from WineGB

Maryna Calow from Wines of South Africa

Marinela Ardelean from Wines of Romania

Seray Kocaemre from Wines Of Turkey