Tune in to this video for an engaging conversation between Sid Patel, CEO of Beverage Trade Network, and Wayne Baxendale, Wine and Spirits Brand Manager for London Competitions. In this exclusive interview, Wayne shares his expertise on the sales process and reveals actionable tips to pitch effectively to UK trade buyers.

As a seasoned professional, Wayne unravels the secrets behind generating leads and converting them into successful business opportunities. He discusses proven strategies to capture the attention of potential buyers in the highly competitive wine and spirits industry. Whether you're a new player or an established brand, Wayne's insights will equip you with the knowledge and tactics needed to stand out from the crowd.

Discover how Wayne tackles objections head-on during his pitches, transforming potential roadblocks into opportunities for growth. He shares his invaluable experience and techniques to overcome objections, ensuring that you're well-prepared to handle any challenges that may arise during the pitching process.