The London Wine Competition, renowned for celebrating excellence in wines based on quality, value, and packaging, is thrilled to welcome Josh Kelly, a leading expert in the low and no-alcohol category, to its esteemed judging panel. Josh is the No and Low Drinks Buyer and Brand Relations Manager at Club Soda’s Tasting Room, a pioneering space dedicated to showcasing the best in mindful drinking options.

Josh brings a wealth of experience in curating innovative low and no-alcohol offerings, building strong relationships with emerging and established brands and understanding consumer preferences in this rapidly expanding market. His role at Club Soda’s Tasting Room has been instrumental in elevating the profile of low and no-alcohol beverages, creating a platform for discovery and innovation in this growing sector.

Sid Patel, CEO of the Beverage Trade Network, organizer of the London Wine Competition, expressed his enthusiasm:

"Josh Kelly’s expertise in the low and no-alcohol drinks category makes him a valuable addition to our judging panel. His insights will be crucial in identifying and rewarding exceptional products that align with evolving consumer trends in mindful drinking."

Image: Josh Kelly, No and Low Drinks Buyer and Brand Relations Manager at Club Soda’s Tasting Room.

Supporting Low and No-Alcohol Brands at the London Wine Competition

The inclusion of Josh Kelly in the judging panel underscores the competition’s commitment to recognizing excellence across all categories of wine, including low and no-alcohol options. With consumer demand for mindful drinking alternatives rising, the London Wine Competition provides a global platform for these brands to shine.

Winning a medal at the competition offers low and no-alcohol wine brands:

1) Credibility and Recognition: Medals are a testament to quality, value, and presentation.

2) Market Visibility: Exposure to buyers, distributors, and consumers eager to explore new options.

3) Consumer Trust: Assurance that these products meet high standards of taste and presentation.

Josh’s appointment brings fresh expertise to the judging panel, ensuring that low and no-alcohol wines are evaluated with the same rigor and appreciation as their traditional counterparts. His involvement will help elevate the category, driving further innovation and acceptance within the industry.

About Josh Kelly

Josh Kelly is a leading advocate for the low and no-alcohol sector, serving as No and Low Drinks Buyer and Brand Relations Manager at Club Soda’s Tasting Room. With a deep understanding of consumer trends and product innovation, Josh works closely with brands to curate exceptional offerings that cater to the growing demand for mindful drinking options.

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About the London Wine Competition

The London Wine Competition sets a new standard for evaluating wines, focusing on three critical criteria: quality, value, and packaging. Organized by the Beverage Trade Network, the competition brings together industry leaders to judge entries that resonate with trade buyers and consumers alike.

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