The London Spirits, Wine, and Beer Competition, organized by Beverage Trade Network, is an international event that celebrates wine brands for their Quality, Value, and Packaging. Positioned as one of the most influential global competitions, it features real trade buyers reviewing each product.

For the 2025 edition, a distinguished panel of experienced wine, beer, and spirits buyers with direct purchasing responsibilities will serve as judges. Both domestic and international producers and brands are encouraged to enter by 31 August 2024, to benefit from the super early bird pricing.

Who Are The Judges?

The competition is evaluated by a panel of top-tier wine, spirits, and beer buyers, consultants, and industry experts who hold direct commercial buying roles. These judges come from prominent retail chains, wholesalers, distributors, and on-trade groups, representing a wide range of sectors, including specialist stores, hospitality, and travel. With a deep understanding of current UK drinks market trends, they actively source alcohol and non-alcohol drinks brands for their businesses.

Their feedback will offer valuable insights into three key areas: Quality, Value for Money, and Packaging. For trade buyers, these criteria ensure that brands not only meet high standards but are also competitively priced and visually appealing, making them easier to sell. From a consumer’s perspective, these factors guarantee a satisfying purchase experience, where the product delivers on taste, affordability, and presentation.

Last Few Days Left to Enter the 2025 London Competitions at the Best Rate! The Super Early Bird Offer Ends on 31 August 2024.

Key Dates:

Super Early Bird Ends - 31 August 2024
Regular Registration Ends - 28 February 2025
Warehouse Closes: 07 March 2025
Judging Date: 24 to 27 March 2025
Winners Announced: 22 April 2025

Enter your wines today and save with the super early bird pricing. Offer ends on August 31, 2024.