Your wine, beer or spirits brand sheet sheets should include technical info, tasting notes and packaging configurations like how many cases in a pallet and how many bottles in a case and case weight. All this info helps when your distributor is making a purchase order to make it an effective purchase order.

A small thing like if they knew your pallet was 60 cases instead of 54, it helps everyone in the chain. More importantly, your distributor just saved on shipping extra 4 cases and you just sold extra 4 cases.

Then your case weight helps them to get an accurate quote for that pallet order.

Communication is key here. Here is a simple example of a sell-sheet. Feel free to use this as this was one of my own wine brands.

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